Are you a business owner? Are you looking for profitable ways to grow your online business? We have produced 10 profitable ways of growing your own business through the use of social media. This write up aims to give you proper insight on how your business can grow within a few time on the media. Let’s get down to business!
What is Social Media?Social media is basically a website, application or platforms that allows its users to develop and share content which can be visible from any part of the world and to participate in social networking
What are the benefits of using social media to market?
There are so many benefits of using the social media to market, Some of these benefit are but not limited to:
- Improves brand awareness
- Boost website traffic
- Improves sales
- Promotes your content
- Eliminates Territorial limits
What are the ways by which one can grow one’s business through social media?
There are a number of ways by which you can improve your business through social media and they are:
1. Ensure you drive traffic to your online store
2. Collaborate with influencers
3. Be consistent
4. Do more of video marketing
5. Do not be too hard on yourself
6. Advertise on other platforms
7. Be able to tell your own story
8. Improve content that is User generated
9. Improving of your customer service through the use of social media
10. Be careful of the Timing
ENSURE YOU DRIVE TRAFFIC TO YOUR ONLINE STORE
It is important that while trying to grow your business with social media, you should first try to drive traffic to your online store. For instance, if you have a website and you deal with clothes, a good way of driving traffic is doing promo. In Nigeria today, a lot of people like “awoof” and this can attract a lot of potential customers to your platform.
Another way to drive traffic to your platform is by sponsoring giveaways. It is important that once you have a good amount of traffic on your platform, you remain consistent with it.
COLLABORATE WITH INFUENCERS
One thing that helps online businesses grow properly these days is influencer marketing. This is because they already have the attention of my folks and a lot of people tend to really trust them.
You will only need to look for the right person to do this job. Also, you may collaborate with influencers when doing giveaways. The type of influenceryou choose should be one that is able to convince people about your products or services and patronising you.
Being consistent simply means that you keep up in posting quality products and services on a continuum. If you begin by posting lots of quality stuffs and then gey the desired traffic that you need and you relax and your quality starts reducing. You are in trouble because you would lose a lot of customers.
DO MORE OF VIDEO MARKETING
The importance of video marketing on growing online businesses cannot be overemphasized in thar, most people really want almost a real life experience of the product or service they are buying. Video marketing also reduces “What you ordered vs. What you get” as what you get is usually quite different from what you ordered.
Many of your potential customers would rather watch a video about a service or product than read it’s description. It should be noted that when doing a video of what you are selling, such video should come with high quality to attract your customers.
DO NOT BE TOO HARD ON YOURSELF
The main aim is to generate profit from the media for yourself, you do not have to be too hard on yourself or so desperate in promoting your brand fast. Give it time, relax, and watch your business grow over time while being consistent.
ADVERTISE ON OTHER PLATFORMS
Advertising is the principal thing of every business, it involves putting on catchy texts, images or videos to promote one’s business and attract more customers.
In growing your own online business, you will have to go an extra length by advertising on other platforms and not just your website or page.
There are so many ways and platforms that you can advertise on in other to gain more customers. One of the best ways to advertise online is through the use of social media ads. You should make sure your advert content isn’t boring so that people do not just skip it.
BE ABLE TO TELL YOUR OWN STORY
Do you know what isolates fruitful organizations from their less profitable rivals? It is the story they advise to persuade individuals that they share a similar vision, qualities, and convictions. In such conditions, you should attempt to make and recount to your own story on informal communities and use it as a methods for business advancement.
IMPROVE CONTENT THAT IS USER GENERATED
Some of the time you don’t need to accomplish all the work without anyone else. In actuality, it’s sufficient to urge the crowd to connect with and distribute user generated content (UGC) on their web based life profiles. It’s an important advertising strategy since you get the opportunity to transform normal clients into brand advertisers.
You can do it through social challenges, yet there is consistently the choice of offering little motivations to people who make the most appealing brand-related posts. On the off chance that you don’t accept the quality of this strategy, look at this detail: 85% of shoppers find visual UGC more persuasive than brand photographs or recordings.
IMPROVING OF YOUR CUSTOMER SERVICE THROUGH THE USE OF SOCIAL MEDIA
A greater part of buyers anticipate that organizations should tackle client assistance issues by means of informal communities. They really have extraordinary desires and anticipate that a brand should respond to an inquiry or administration related request surprisingly fast.
You should take this reality to further your potential benefit and improve client support utilizing internet based life as the new methods for correspondence. That way, you can generally be accessible for the clients and answer their comments in an increasingly easygoing and casual way. It will assist you with strengthening the associations with your fans and procure the manners of an exceptionally proficient business.
BE CAREFUL OF THE TIMING
The final tip on our rundown is to be cautious about the planning when posting content via web-based networking media. You should be able to detect the best time to contact the crowd. You cannot be posting contents and expect immediate engagement when people are sleeping and so on.